From July 4 to 7, 2024, Singapore EXPO Convention & Exhibition Centre welcomed the much-anticipated FHA-Food & Beverage 2024. In this exhibition, a much-anticipated special event - “Overseas Guizhou - Trade Worldwide” 2024 Quality Baijiu Exhibition, meticulously planned and organized by China Council for the Promotion of International Trade Guizhou Sub-Council (Expo Affairs Bureau of Guizhou Province), brought more than 30 Guizhou quality baijiu enterprises, such as Guotai and Guijiu, to show the world the unique charm and excellent quality of Guizhou baijiu.

Guizhou, as one of the most important production areas for sauce-flavor baijiu in China, has produced many famous brands of baijiu in China and abroad with its unique brewing technology and high-quality raw materials. The participating Guizhou baijiu enterprises brought a variety of classic and innovative products, which attracted the attention of many international buyers and consumers through the well-decorated exhibition area, professional tasting activities and in-depth cultural exchanges.

At the exhibition site, Guizhou baijiu exhibition area was crowded and bustling. Exhibitors showed their own signature products, and made international friends in-depth understanding of the historical origins, brewing technology and cultural connotations of Guizhou baijiu through on-site tasting, product display and other forms. Many international buyers appreciated the unique flavor and excellent quality of Guizhou baijiu, and expressed that they would strengthen cooperation with Guizhou baijiu enterprises and jointly develop the international market.

The relevant person in charge of China Council for the Promotion of International Trade Guizhou Sub-Council (Expo Affairs Bureau of Guizhou Province) said that the exhibition aims to leverage the FHA-Food & Beverage, an internationally renowned platform to further promote the “Overseas Guizhou - Trade Worldwide”, and enhance the visibility and influence of Guizhou baijiu in the international market. At the same time, we also hope to strengthen exchanges and cooperation with international food enterprises, and jointly promote the prosperity of the food industry through this exhibition.

It is worth mentioning that a number of exchange activities were held during the exhibition, including the promotion of Guizhou’s high-quality baijiu, the release of new products and tasting exchanges. These activities not only enhanced international friends' understanding and love of Guizhou baijiu, but also provided Guizhou baijiu enterprises with valuable opportunities to exchange and learn from their international peers.

With the continuous development of the global economy and the improvement of people's living standards, the international food market presents a diversified and personalized trend. Guizhou baijiu, as one of the important representatives of traditional Chinese baijiu, has gradually won the recognition and favor of the international market with its unique brewing process and excellent quality. In the future, China Council for the Promotion of International Trade Guizhou Sub-Council (Expo Affairs Bureau of Guizhou Province) will continue to strengthen communication and cooperation with the international food industry, and promote Guizhou baijiu to achieve greater breakthroughs and development in the international market.

The FHA-Food & Beverage was successfully held, which not only provided a platform for Guizhou baijiu enterprises to show themselves, exchanges and co-operation, but also laid a solid foundation for the “Overseas Guizhou - Trade Worldwide” Quality Baijiu Exhibition to the world. We have reason to believe that Guizhou baijiu will bloom in the international market more dazzling light in the near future.